A clever Forbes editor once remarked that customers in fact couldn’t care less about IoT. End customers buy solutions, regardless of whether they are supported by an IoT structure or something entirely different. It’s the job of the provider to enable seamless solutions, which can stand in the background or step in the limelight, as per customer wish. The hardware has to be great, but so does the software.
Combine this with the way hardware production evolves from an exclusively hardware ecosystem into a combined, software-empowered environment. Now let’s think about software as a differentiator. There is no doubt the importance of top software solutions progressively increased, sometimes even in spaces previously outside the classical software development area.
The end customer, whose superpowers make or break businesses, wants a faultless, amazing experience. Being more or less aware of the backstage of his/her digital experience is a secondary fact. Either way, what makes the difference is quality and seamless functionality. Software solutions need to deliver exactly this.
Controlling what you provide in terms of software is safer for hardware producers
With past cases of (cheap) embedded software that tanked lines of products due to them being vulnerable to cyber-attacks, the industry increased their awareness. It became clear that hardware-related responsibility now included software-derived issues. As a consequence, control over your software and its development process, extra guarantees that it’s a quality-mindful and compliant product in itself – all these became very important.
For some big players in the field of hardware manufacturing this realization came way before the alarm triggered by cyber-security incidents. With the insights and the resources at hand, they made sure (or tried to, anyways), that quality software engineering goes into their products, be it in-house or externalized.
When following this pattern, other organizations upgrade their chances for success, as well as their operations. Just look at the technology news – great devices are worth considerably less when the software lets the users down. It’s a “definitely not like this” scenario, if not even a nightmare one.
Therefore, when looking for your software solution partner, don’t try to cut corners. Look for experience, perfectionism, professionalism. Look for talent, innovation, creativity.
In fact, give us a call or an email, because we tick each one of these boxes. Let’s meet each other and find out how we can be the team that delivers excellent products to customers everywhere!