Republicii Street, No. 9, TM, Romania +40-256-201279
News

Timisoara, 2nd April, 2019 – Timisoara-based software solutions provider LASTING Software has formalized its long-term collaboration with Belgian-based satellite communications company NEWTEC by setting up a new, dedicated software solutions research and development (R&D) center. Backed by major public and private sector players – such as mobile network leader Nokia, the European Space Agency (ESA), the Romanian Space Agency (ROSA) and the Politehnica University Timisoara – the LASTING Software – NEWTEC venture aims to turn Timisoara into a hotspot for Satellite telecom expertise via a joint 600K EUR investment in a local R&D center.


LASTING Software has signed a business agreement with NEWTEC, the global technology company specialized in designing, developing and manufacturing equipment and technologies for satellite communications. The LASTING Software – NEWTEC agreement formalizes a successful existing partnership and collaboration between the two entities: over the past 18 months, the joint LASTING Software – NEWTEC team in Timisoara has grown to 12 dedicated engineers developing satellite backhaul solutions for mobile communications.

NEWTEC brings to the table 30+ years’ experience in satellite communications, as well as considerable knowledge in mobile network technologies. LASTING Software is a technology leader and one of the earliest established software solutions providers in Western Romania, currently focused on areas such as telecommunications, graphics, mobile & IoT & Cloud, analytics & Big Data.

The project for the establishment of a telecom R&D center in Timisoara is co-financed by the European Space Agency (ESA) and coordinated at national level by the Romanian Space Agency (ROSA); the latter has provided support in accelerating the growth of the dedicated project engineering team in Timisoara. The development of the satellite backhaul solution for mobile communication is supported and facilitated by Nokia. The latter is working closely with the LASTING Software and NEWTEC team on a proof of concept (PoC) consisting of an end to end platform that will validate the satellite backhauling solution currently being developed, and which will function for 2G, 3G, 4G and soon 5G mobile networks.

All the players involved in this project led by LASTING Software and NEWTEC, see great value in the continued development of an ecosystem of telecom-related know-how, expertise and infrastructure in Timisoara, turning the latter into an attractive hub for students and experienced professionals alike.

“The LASTING Software Partnership with NEWTEC is a reason to feel honored and motivated. We can now capitalize on our company’s significant expertise in the telecom area while working with – and learning from – experienced industry partners in an international, dynamic environment. We aim to innovate and develop exciting solutions that support a truly digital future for telecommunications & beyond”, stated LASTING Software CEO Daniel Zirmer.

 

About LASTING Software

With an innovative mindset, LASTING Software has grown into a major consultancy and software development company, in touch with the latest advances in digital transformation. LASTING Software is a leader in software development services and Quality Assurance (QA), with special focus on areas including telecommunications, graphics, mobile & IoT & cloud, analytics & Big Data, as well as Agile management.

Our company has specialized in enterprise software solutions since 1996, when it began by implementing and building computer software systems for various clients across industries. LASTING Software is part of LASTING Group, one of the oldest and most established Romanian technology companies; it became an independent business unit in 1999, and has been a standalone company since 2000.

Located in Timisoara, West Romania, we are a truly internationally-minded company, with customers in Western Europe & North America. We like challenges and we empower our people to explore innovation, while providing a robust environment that motivates hard work and fast thinking.

 

About NEWTEC

NEWTEC, www.newtec.eu, is specialized in designing, developing and manufacturing equipment and technologies for satellite communications. As a pioneer in the industry, NEWTEC is dedicated to creating new possibilities for the broadcast, consumer and enterprise VSAT, government, cellular backhaul and trunking and mobility, offshore and maritime markets. Its products and technologies can be applied in a wide range of single and multiservice applications from DTH broadcasting, video contribution and distribution and disaster recovery and backbones for cellular backhauling, to small and medium enterprises, SCADA and oil and gas networks, aircrafts and vessels.

NEWTEC is a European company headquartered in Sint-Niklaas, Belgium. Through additional commercial offices in Dubai (UAE), Singapore, Beijing (China), Sao Paulo (Brazil) and Stamford, CT (USA) as well as an extensive network of over 100 certified partners, NEWTEC can meet customer’s needs worldwide.

0

Tech

Rolled out in 2014, Android Auto now features widespread integration in cars from major brands. As Digital Trends recently put it (October 2018): “becoming the dominant operating system in cars has long been an ambition for Google, and Android Auto, launched in 2014, represents the tech giant’s first step toward that goal”.

It may seem like four years of (apparently) slow progress have reduced the glow of Android Auto. But in fact the auto market in itself is much slower than the smartphone market, for example. Android Auto has matured to the point where the list of car manufacturers whose systems integrate Android Auto is now very exhaustive.

Check out a list of all the cars with Android Auto from Digital Trends here (dating August 2018).

Here you have an October 2018 similar list.

 

With an ever-growing list of partners, Android Auto is set to become the top car infotainment system

 

Those of you already familiarized with digital auto systems already know about the dominance-to-be of Android Auto. One may say Google is not yet fully there. However, expanding both the development options for this operating system, as well as its incorporated features is an ongoing thing.

For those who are still uncertain about the benefits of building your app for Android Auto, here you will find a comprehensive Pocket Lint article on Android Auto.

Now you have Google Assistant in your car. We will also witness the first car to come with Android Automotive out of the factory, as Volvo has now confirmed its all-electric Polestar 2 as the first car to run Android Automotive. Car manufacturers that used to be Android-free have sensed the shift in the market and will provide Android Auto integration in some of their future models.

 

Making an app Android-compatible is a key success factor

 

Apps follow users around, and the digital car systems have translated this modern trend into infotainment apps. Voice controlled, serving our various needs or whims, seamlessly integrated… These apps might even surpass what happens now with smartphone-only apps in terms of usage and importance. With the perspectives opened up by driverless cars, new possibilities unravel. And obviously Google wants to be on top of this game.

Making your apps (new or previously build for a different OS) Android Auto–compatible means allowing them to have a successful future.

Remember that Android Auto “enables you to extend your app to work with in-vehicle console systems running Android Auto. These systems provide a simplified interface for apps that can be used in a car, allowing users to take your app with them on the way to the grocery store or on a long road trip.

Apps that work with Android Auto consoles run on a connected device, such as a phone or tablet. The app communicates via specific APIs with the in-dash console, which provides a user interface for the connected app that is designed for use in a car”.

 

We bring you the power to extend your Android app to support use in vehicles!

At LASTING Software we are experienced in various hardware configurations, device types and deployment environments. We proudy put this know-how at your disposal.

With what we mentioned above, as well as the news about the world’s largest automobile partnership/alliance, aka Nissan, Mitsubishi and Renault partnering with Google to use the Android operating system in their cars starting in 2021, your apps really need to be able to integrate the Android-powered infotainment space as soon as possible.

LASTING Software provides experienced Android application development services

Our in-house teams of software engineers specialize in the following:

– Platforms: Mobile, Wear (Watch), TV, Things (IoT) and Automotive

– Programming languages: Kotlin and Java

*Moreover, our innovative LASTING Software team also crafts apps that function in both the Android and iOS environments. We use Flutter – Google’s mobile app SDK. For those use cases that are less sophisticated and suitable for this approach, the client can benefit from a faster and more cost saving development process.

Do you have an Android app you want developed, optimized, and monetized? Nowadays, with the Google products widely used across industries, any company that activates into web or mobile services needs to build its own reliable and versatile Android applications, as part of its market presence.

Keep ahead of your competition by partnering with LASTING Software!

0

News

Recently, our colleague Petrut Ionel Romeo, Technical Project Manager, Lasting Software held the presentation entitled Satellite Communication solution for Cellular backhaul, as part of Codecamp Timişoara, the autumn edition.

In what is actually a solid business case for satellite – based mobile communications, he outlined the importance of this technology and its 2 main current key purposes, in a way that would make it clear and palatable by non-specialists and technical people altogether.

We will briefly recap the main ideas, leaving aside the more technical content. Nevertheless, let your imagination add to this material the context of a busy, dynamic conference, and you will have the image of a great day…

 

Satellite – related facts

Satellites (communication and weather), are situated in the geostationary orbit. This is to make it easier for the Earth-based antennae to maintain continuous communication. A geostationary orbit allows for the position of the orbiting object to remain constant.  To a stationary observer from Earth, it seems motionless.

In time, the number of satellites placed in the geostationary orbit became high enough to justify the new ring system made by all these devices being called the Geostationary Satellite Belt.

Having to control and maintain sophisticated pieces of technology at such a remote distance is a huge task. There are specific challenges linked to the system of satellites surrounding the Earth. Although by developing the technology at an impressive rate, the previous reach, maneuver and management issues have been solved in ways that were not possible a while ago, the physical premises (and not only) make satellite technology a highly demanding field.

Satellites operate in extreme thermal conditions, risk being hit by space debris, face the hostility of radiation belts and so on. Perhaps the simplest challenge to understand of them all would be that satellites are remote devices, with a specific procedure in place in order to access, maintain and repair.

By taking a look at the distance-related communication challenges, we may consider how:

  • The Clarke belt (the part of space in the plane of the equator, designated implementation area for near-geostationary orbits) is about 36.000km above sea level;
  • When speaking of communication back and forth, we are dealing with 72000km
  • Taking into consideration the speed of light, the resulting delay in transmissions is of approximately 250-270ms

However, despite these challenges, communication satellites also have a few particular traits that put them above any other communication-enabling technology located on Earth.

The unmatchable advantages of the communication satellites

Satellites are extremely important because in certain locations and/or circumstances, the terrestrial communication infrastructure is inefficient or even completely out of range/function.

There are 2 major (and we may add critical) situations where only satellite-enabled communications can support the flow of necessary data and messages.

  1. Geographically-isolated or architecturally-isolated spots
  • Often in rural and remote areas fiber and microwave transmissions are unavailable, as there is no business interest
  • Satellite communications are also efficient in mountains, deserts, islands, in other areas difficult to reach due to the landforms and/or structure
  • This type of communications may be of use in order to relieve congested urban areas: stadiums, malls, markets, academic centers
  1. Situations that require a solid communication infrastructure for emergency response

Satellite can act as a trustworthy fiber backup, since fiber is not that reliable. Faced with earthquakes or other cataclysms, both landline and fiber systems are easily down, unlike satellite-enabled communications, which become crucial for keeping in touch, monitoring and intervening in such moments.

 

Communication Satellites Architecture Options

In accordance with their type and with the communication needs they have to meet, satellites usually feature one of the following main architectural types, when it comes to data transmissions:

  1. Point to point links
    • When there is a limited number of links
    • For nb interface, for example
    • For very high speed trunks: +300 mbps
  1. Hub and Star architecture
  • Multiplex on forward and return
  • Smaller remote equipment

 

Mobile backhaul: key considerations

Mobile backhaul (MBH) is the process of data and voice transportation from distributed network sites to the network core. It enables mobile users to access the main data centers that host the content and applications.

Terrestrial backhaul is the traditional method. For a long while mobile and satellites existed in parallel, due to the costs involved in satellite operations. Once the more recent advances in satellite technology reduced the bandwidth costs – for example High Throughput Satellites (HTS) managed to bring an up to 70 % saving – satellite backhaul became a viable, attractive solution which is about to gain traction.

What does the shift towards satellite backhaul involve, as far as the mobile communications are concerned?

  • Mobile networks: Quality of Service (QoS) and Service Level Agreements (SLAs) are key for Voice traffic, Data traffic, Signaling, Management
  • The mobile equipment: configured to accept higher satellite delay
  • Mobile traffic: needs to be optimized to lower the cost of satellite bandwidth

 

Mobile traffic optimization

As mentioned above, traffic needs optimization, in order to make the most efficient use of the satellite bandwidth. To that avail, here are a few possible methods for each of the following telecommunication infrastructure types:

  • 2G TDM: remove silence and idle channels
    • Optimization on Abis can bring up to 50% bandwidth gain
    • Gains on Ater, A link and nb interface as well
  • 2G IP, 3G, 4G: leverage compression for headers (small packets), and payload (data)
  • VoLTE: compression of internal stacks as well (within GTP tunnel)

 

*Additional feature: accelerating TCP in 4G

  • TCP traffic  – captured transparently within GTP tunnel, by using “protocol spoofing”
  • A mechanism that tries to send as much data as possible, as soon as possible
  • The protocol uses the alternative window size mechanism, with a larger window – to increase throughput (RFC 1323)
  • The protocol implements alternative acknowledgment mechanism, reducing number of ACKs.

 

The importance and requirements of the satellite solution

Mobile network operators considered satellite backhaul as an attractive option for a long time. This is due to it being the only option in extreme situations, either permanent (remote or congested spots), or temporary (cataclysms, catastrophes, major downtime incidents). While it used to be a cost-prohibitive solution, the advances in technology now open up this option.

The new opportunities come with their own specific traits and requirements:

  • Spectral efficiency is essential in reducing the cost of satellite bandwidth
  • Quality of Service (QoS) is the key to being able to fulfil the mobile operators’ tight requirements
  • Flexibility is important. It accommodates the multiple mobile technologies (2G, 3G, 4G), and the various network configurations (including the rural low power consumption phenomenon)
  • The technology allows for bandwidth sharing and dynamic adjustment to real-time traffic and weather conditions
  • Scalability, which is critical for:
    • Typical mobile backhaul network: 20 to 100 remote sites
    • Typical small cell network: 1000 sites
    • Increasingly, mobile operators also want other services to be hosted on the same satellite solution, e.g. enterprise service, thus resulting more remotes

 

0

Tech

by Ecaterina Ganenco, Business Intelligence Developer, LASTING Software
(Presentation held during Codecamp Timisoara, April 2018)

The story of how developing a consumer mindset testing software influenced my way of thinking


Have you ever wondered why movies in Cineplex’s are scheduled? Why are they not always starting at the same time, or how managers show more comedies in a country, whereas a continent prefers romance better?

Before being part of the development team I used to go the movies rarely and mostly to Russian movies, which were more popular in my area.

The Movie Scheduling Problem and its data resolution

When people come to see a movie, they are following through a previous decision.

Decision-making is the process of identifying and choosing alternatives. It is based on the values and preferences of the decision maker. It also is a cognitive process.

Reverse engineering this cognitive process resulted in a smart software. A software capable of anticipating the selection of movie shows that would gather the most spectators. Among several alternative possibilities, the software aimed at pointing out the most suited scheduling formula.

The factors computed into such software are:

  • Decisional balance
  • Simple prioritization
  • Consulting with a person in authority
  • Anti-authoritarianism traits
  • Automated decision support (rule based)
  • Decision support systems (decision-making software)

The difficulty consisted in overcoming the decision-making paradox. Sometimes people decide predictably, while other times their choices may seem random. Yet, there are a few steps that would sift out the random factors as much as possible:

Formal analysis ->Covered problems -> Generalized set partitioning problem

Remember how historical data works magic? Inputting the historical data related to moviegoers serves in establishing patterns. We may not be able to eliminate the random element in decision making. But we can find the patterns in the outcome of the decisions, taken as historical data.

The app aimed to plan the best strategy. Finding out the optimal movie program for a single day given meant that it required a lot of details. The capacities of the screening rooms, the technical capabilities of this rooms, the list of movies to be shown or the set of theatre specific constraints are all important.

The formula is not unusual in big data apps. The users generate data – data is collected and packaged – the software processes the data – the software returns the data. Based on the returned results (predictive analysis), those who use the software can now make their own efficient decisions.

While working in software development, my focus is on the technology. However, my personal experience is that my mindset can also change due to the value and impact of the solutions I’m working on.

When I worked on a tool serving in understanding the consumer mindset, I had the opportunity of figuring out its impact on more than one levels. Such tools use big data. Finding out how my work, how the efforts of my team turn into structured data and facts, was important for me.

Products and services need to reach the people who enjoy them. In other words, the consumers need the right offer at the right time. Determining these key parameters may be a software matter.

 

How it is started:

 

How do you help consumers to consume more?

It is very simple – you provide quality and the right services/products.  Companies achieve product uniqueness through an elaborate process. But in this process they must answer two main questions:

–  What do consumers want?

–  What do (their) customers want?

Answers vary, of course. Factors such as culture may trigger different answers. I asked myself “So what determines if culture matters?” There are subjective areas of culture, for example religion, education or history. These stand the chance of being extremely personal. Their effect is seen in choice variations between different background people. Other factors are unifying. Patterns or globalization will ensure similar choices for example

 

We are consumers of our (own) applications

Any developer may answer the questions above when imagining it is she/he who uses that precise software solution. I thought about what I like and dislike as an app user.

What I like

– The application should solve a problem
– Easiness to navigate between pages
– Design

What I dislike

– If the application doesn’t resolve the problem
– If the application is not user friendly
– Performance issues

If the result of my work falls into the first category, I feel motivated.

Don’t ignore the word of mouth

Word of mouth or viva voce is organic marketing in itself. It can boost a product. It can also point out what goes wrong with it, before it’s too late. So just think:

– What sort of conversations are people having about the product?
– When people share information about our program, does it tend to be positive or negative, emotionally charged or indifferent?

Defining consumer groups

My story is about putting my work into perspective. I made the exercise of thinking as an app user, to objectively review the outcome of my activity. Then I became fascinated by the functionality of the software product I worked on.

To gather the right data, a big data software program needs guiding. Putting data sources into groups serves as guidance, for example. Half of the work is done if you can define the consumers groups.

Since the app I worked on targeted people, we had to define consumer groups. In the case of movie scheduling, I noticed this was achieved in 2 ways. I then thought of how this applies to a software product, to an app. One needs to test & define consumers as a prerequisite to grouping.

Test

–  A/B Testing
– Set the time of research
– Ask the question which you want answered
– Try to find and granulate all the things you need

Define

– Apply statistic tests to data
– Identify the vulnerable people
– People that don’t like the application – Who are they? Why don’t they like it?
– People that like the application – What are the main reasons?

What we should also take into account when we apply the test to a specific group is hidden features.
– Look at the details
– Run emotional ideas
– Test the nonverbal language

Also, historical data can do wonders.


My story

As a member of the public, I felt that any movie theatre chain that would use such tools to accommodate me better won my vote of confidence.

I started to go to the movies more. Especially English-speaking movies. I changed my decisions, in appreciation of the software-supported work that movie theatres put in, to meet the consumers.

The consumers are just clients, in higher numbers. And clients are always the masters. Accepting to be served gracefully is an art. In the current times we are often served by algorithms and software programs. Benefitting from this modern services is also a wise step, as well as an art.

So, the next time you go see a movie that is perfect for a rainy evening in the city, send out a good thought for the people behind the algorithms. We salute you through the software that just translated your preferences into reality.

 

0

Tech

With the highly demanding industry environment and unique challenges in the medical field, the manufacturers need to make use of automation, in order to stay ahead of their competitors.

Entire factories have to meet the strict compliance requirements in terms of “product testing, inspection, packaging, and storage and retrieval” – as the Internet of Things Handbook by Design World puts it.

Big software platforms, as well as customized, smaller-sized solutions seem to share one common feature. A feature which comes as a welcome answer to the healthcare industry current needs:

The key to achieving the goals of manufacturing accuracy and high throughput with medical devices is not simply a matter of adopting more automation. It lies with the core principle of Industry 4.0, which is to combine automation and IT (information technology)

Automation expands from production towards Business Intelligence, becoming an Industry 4.0 –type automation

First, let’s see the McKinsey upgraded definition for the Industry 4.0 phenomenon (same source as above):

(Industry 4.0 is) the next phase in the digitization of the manufacturing sector, driven by 4 disruptions:

  • the astonishing rise in data volumes,
  • computational power, and connectivity, especially new low-power wide-area networks,
  • the emergence of analytics and business-intelligence capabilities,
  • new forms of human-machine interaction, such as touch interfaces and augmented-reality systems, and improvements in transferring digital instructions to the physical world, such as advanced robotics and 3-D printing.

Combining automation with IT is an element you will often find in the presentation of various software solutions companies. It’s the next logical step, bringing automation to the fingertips of various employees. The expectancy of having a data scientist and a valuable process manager (or even a basic worker) in one person is a far-fetched one. Therefore, the technological progress represented by automation needs to become available on all levels, via friendly UIs.

Through this important move, manufacturers may go from merely automated production processes towards the use of data in order to improve these processes.

Add the right software solution to your operations, and not only will you be able to “tell” each machine what you want it to do, but you will “understand” what the machines need, to deliver better results.

In other words, this human to machine communication turns from a monologue into a dialogue, via data collecting and processing, and the resulting valuable insights.

 

Software solutions asked to deliver error-free processes, as well as reliable system status reports

All over the industries (that is, not only in medical manufacturing), professionals need to meet this double demand. The production needs to be accurate and fast, while excluding as much as possible the security risks.

When the software solutions employed in production are cyber-secure, the possibility of induced errors is down to zero. What remains is the risk of random errors – which can be eliminated by teaching the system how to improve itself.

Since there is no teaching possible without knowing what you have to teach, system reports, as well as event/incident reports are essential in improving the processes.

Another important role played by system reports (to be understood as “interpreted data”) is that of change triggers. It may be that risks are down to a minimum, but you need different solutions, creativity, innovation. Again, by making use of the automatically-processed data, one finds the necessary resources to launch useful changes, or even bold ones.


Whatever your software solutions needs may be – contact us and let’s talk about what we can do for you. With the considerable experience we have in healthcare solutions, via the software solutions partnerships in which our specialized team excelled in delivering leading industry results, we can provide consultancy, development & implementation tailored to your precise requirements, asap!

0

Tech

The BI (Business Intelligence) solutions depend on analytics. BI enables the transition from user engagement to collective insight, in business environments. The leap involves the maturity of the analytics capabilities employed. Organizations all over the world need to turn raw data into insights that are relevant for them.  In order to do this, they employ custom-tailored BI platforms and applications.

Think advanced visualizations, dashboards, reports, data warehousing – all notable BI technologies in 2018, according to Forbes. Employing BI tools in manufacturing is now the standard. They can provide key answers to many questions, such as exactly what and why is happening inside a company’s operational processes. BI tools can also point out how to optimize the said processes.

Having a stream of (real time) data at hand can often make the difference between a company and its competitors. This field is hot – and it will increase its traction even more.

A bi-survey.com statistic shows the BI trends for 2019 as such:

Examples of BI applications:

  • Real-time monitoring
  • Performance metrics (KPIs)
  • Decision support
  • Business reporting
  • Exploratory Data Analysis
  • Data mining (e.g. anomaly detection, clustering, classification, association rule learning, regression)
  • Root cause analysis
  • Predictive analytics
  • Business Process Management
  • Complex Event Processing (e.g. Fraud detection, Dynamic pricing, optimizations, monitoring, security)

 

A standard data route in BI (example)

The general approach in BI applications consists of retrieving the data from the data sources and getting it into the staging area, for the ETL (Extract, transform, load) process. Then into the warehouse. Grouped into types of data, the information is distributed onto data marts (Purchasing, Sales, and Inventory). Here, the data is available for analysis, reporting and mining.  

FYI:

We like to keep connected to the latest Internet of Things technologies. We know the emerging frameworks and we explore the latest developer kits. While dedicating time to R&D activities and to professional growth & development, our engineers also test various tools.

We provide fast prototyping. When it comes to business intelligence, we are able to link your data to the real world, via connected systems and the cloud.

As IoT solutions imply the use of sensors in over half of the cases, the implementation of analytical algorithms and engines for statistical analysis is our forte. Our analytics and big data knowledge is great. We design and deliver exactly the products, connections & innovations that fit your requirements, because we truly understand them.  In case you want solutions for your customers, we also know to map out what your customer needs.

The LASTING Software Team* working on BI projects currently holds responsibilities in the following areas, (employing technologies and tools such as Microsoft SQL Server, T-SQL, PowerBI, DataVault & others):

  • Database Design – DWH
  • Database Performance
  • SQL / query optimization
  • ETL processes
  • Reports and dashboards
  • Deploy

*Credits for parts of this material go to our BI team.

0

Tech

Not long ago, the Verge published a full feature, centered on an interview with Patrick Brady, the head of Android Auto. Their material catches up on where projected Android Auto is today. It also reveals a few key points in Google’s futures strategy for the modern Android Auto. Among these, having Android Auto – powered aftermarket systems.

 

Highlights concerning Android Auto:

-Google agreed with Volvo and Audi to start rolling out the modern Android Auto systems, starting 2020

-Having a system integrated into the car’s system-level operations comes with Google Assistant functions. Passengers will be able to “turn on the heat, turn off the seat warmers, or even book maintenance appointments” via customizable UIs.

-The future of in-car infotainment systems is not so much about adoption, in Google’s view – which they estimate is a given. With what they see as an almost ubiquitous compatibility, the focus is on “improving the core experience”.

-Helping users access the desired content while in the car, in a more safe and seamless way, translates into a search for more simplified, convenient solutions.

[Seeing] the consumer demand for things like CarPlay and Android Auto (…) the carmakers want to enable that digital ecosystem in their embedded offering, in their infotainment system.

-The company intends to implement a big UI refresh, too. Bringing the same system to the motorcycles is yet another goal. All the environment-related UI variations ask for a reconciliation and flexibility that needs to be creative.

-Google has carmakers (among which Honda, Volvo or General Motors), representing over 50% of the annual car volumes “adopting Android as the built-in system”.

-The perspective includes running the Google apps seamlessly on this embedded systems, with carmakers currently making steps in this direction.

-Besides the automotive industry, Google wants their platform to be relevant for developers. This means both developing the platform itself, as well as setting firm limits.

-Over-the-air updates are part of the process of building connectivity. Even more, this way of delivering updates represents the trend. When upgrades replace updates, it’s about delivering new features in a fast way. For now, different Google partners are inclined towards different alternatives. However, there is an expectancy of the most convenient formula revealing itself, via use and practical validation.

-Cars having software-related capabilities and features gradually becomes a differentiator in choosing a car to buy or rent.

-There is no exclusion (for now), when it comes to Android Auto and Car Play, as Patrick Brady sees it. It’s more a question of integration and synchronization. The user simply wants a seamless experience, regardless of the platform an app is running on.

The ultimate platform move (…) letting the apps get in front of the user and speak for themselves (…) it doesn’t matter where they’re coming from.

-The future of Android Auto lies in showcasing a truly modern digital experience for the passengers in a car. This encourages app developers and tech innovators to be creative on all levels – from concept and MVPs to the intricate technical ways of delivering the intended experience to its recipients.

We want to leave carmakers, or mobile manufacturers, whoever it may be, a lot of room to innovate as long as it doesn’t break some of the core tenets of the platform as they apply to consumers and developers. So that’s really where we try to draw a hard line.

 

Make your mobile apps available to all users, on all devices! LASTING Software is the right software partner for you to do this – seamlessly!

Our first-class citizen is Android, an ecosystem that we are proud to be among the first developers tackling the Android Automotive platform prototype.
Claudiu Groza – Android Software Engineer, LASTING Software

Image Credit

 

 

0

News

Business entities need to follow specific rules and regulations, as per the governing authority in the area they are located. This also goes for the area they actually have their activities and operations. The current business environment is a global one, almost in a mandatory way. Therefore, what happens in Europe (think EU, think GDPR and the EU take on competition) is likely to affect various organizations around the world. There is no circumventing the new increased compliance regulations, but there are software solutions to help.

As we can see with the naked eye how the world becomes more and more complicated around us, we can also see how technology progresses. The latest solutions, the next-gen ones, the empowering ones – all illustrate instances of technology coming to the rescue.

To be more explicit, we are in the Big Data area. Huge amounts of information flow through the companies informatics systems nowadays. The regulations establish responsibility and liability for the safety and privacy of the said data. Partly because it comes with a right of ownership deriving of each individual being identified and linked with its own data. Partly because technology (again) can transform this raw information into powerful insights, guidelines, decisions and key timings.

Organizations everywhere need leading-edge, custom-tailored software, versatile software solutions to achieve the necessary compliance. Of course, depending on their specifics, their demand refines down to various types of solutions. But quality and personalization are a constant need.

 

Where do privacy and antitrust meet and where do they split again


Big companies have powerful infrastructures. It’s only logical that these will circulate critical data coming from all the customers that interact with their products and services. Therefore market monoliths generate Big Data conglomerates. These in turn input even more power into the same superstructures. As we mentioned, information is power.

To prevent negative consequences in terms of competition, antitrust measures in the European space touch the issue of data ownership.

The decision makers are fiddling with the idea of liberating data from firms. Individuals could become able to choose themselves how the data about them gets used. Or – probably – how it stays apart from statistic, insights, algorithms and other modern systems that feed on data.

Once the big companies see their privileges of access to inherent data restraint (of course, there is a big “if” involved), there will be a whole new horizon to contemplate. Some even list megatrends derived from the expected big shift in the companies-people relationship.

 

Working with Big Data, in a compliant way

When the data issue will get a zillion nuances, as in each individual deciding whom he/she wants to share their private data with, and exactly which data – companies will need extremely resilient, trustworthy and clever software systems.

It’s not they don’t need it now, as well. But an exponential increase in every software-related demand will appear. It may take businesses by surprise – another disruption. But it can also develop in time, just in case. Those who prepare in advance consider or already use AI solutions. Software solutions that are able to further grow, expand and connect with other future programs are yet another way to go.

Modular, flexible and versatile – but always on the quality side. Tech giants may fret about the perspectives of their conglomerates becoming fragmented, to protect the European market. Meanwhile, the rest of the organizations can anticipate further privacy-related disruptions. Both things have at least one common point – options. And where there are options, the software solutions need to provide them, take in the categories and process the inputs accordingly.

Personalization also comes from options, carried into the experience a company provides its customers with. So, we meet again with the same demand. That is, taking in differentiated data and processing it in specific ways.

Therefore, it is never too soon to begin tailoring the best software solutions for the data-related disruptors of tomorrow. Just plan for success and use the available predictions to stay ahead of your competition.

Remember that whatever software solutions you need (or want to develop for your customers), here at LASTING Software we have a Big Data expertise that may prove key in developing it!

0

Tech

5G approaches the point in its timeline when correspondent networks and devices are ready to materialize the concept at the scale needed to support viable communications. As it does, we get closer to seeing the related concepts and hypothesis come into practice.

Satellite solutions, in view of this, are expected to gain momentum over their terrestrial counterparts, with a special focus on backhaul solutions. Various debates, events and materials revolve around satellite networks. Some say that 5G needs to tap into satellite bandwidth, regardless of the alignment (or the lack of it), between the two. However, the satellite communications ecosystem does make essential steps towards preparing for the 5G age. The specialists study the challenges and debate the best ways of overcoming them. New alliances get forged. Various partners to this endeavor started testing the most viable solutions.

On this background, the Advanced Research in Telecommunications Systems (European Space Agency) whitepaper (2016), aiming to position the satellite-terrestrial integration opportunities in the 5G environment proves an interesting read.

We selected the main 5G promises from this whitepaper. Most of them are in the same time real challenges from a tech perspective. Perhaps you will find the following highlights insightful.

 

The main 5G challenges, according to ARTES (ESA)

  • Latency

“To make the best use of the 5G radio low latency the end-to-end service level communication    has to have also a low latency”. This is achievable by “moving the functionality to the edge of    the network, at a location close to the termination of the very low delay 5G radio network”. The backhauling therefore needs to be reliable, secure, and safe – 3 characteristics satellite networks can provide.

 

  • Edge nodes that supports on demand, flexible deployments

This involves distributing the data in a uniform manner to a high number of edge nodes. Again, the satellites having native, large-scale broadcasting mechanisms comes in handy.

 

  • Security and privacy concerns

Since a satellite network provider covers large geographical areas, using this environment can surpass the fragmentation of security and privacy aspects coming from local/regional peering.

 

  • Network resilience and availability

Again, fragmentation and lack of availability is more likely to appear in terrestrial networks. On the other hand, satellites have a high availability rate.

 

  • Mobility support for a large number of use cases

Going beyond what the current technology supports, 5G needs to provide the backbone for global connectivity, as well as high speed platforms (automotive, trains, planes). Delivering a flawless experience for the mix of low speed mobile devices and high speed mobility comes back to the efficiency of satellites, again.

 

  • Addressing a very high number of devices, whilst in the same time constantly delivering common services (such as updates)

Satellite backhaul could handle the extra data traffic, in addition to the regular demand in the system. Alternatively, an integrated satellite-terrestrial solution could share the load.

 

  • Software-delivered new transmission protocols, features and capabilities

Software-defined means of delivering the flexibility 5G promises are key. The same piece of software needs to be able to handle different communication technologies, given the right parametrizations. This demands for satellite networks convergence.

 

  • Sharing an unified single infrastructure

Full convergence points again towards an integrated satellite- terrestrial infrastructure. Completed with a dynamic selection of the specific data transport means to use, sharing this structure should decrease costs and allow the involved parties to focus on development, instead of competition.

 

  • Energy savings

Terrestrial infrastructure needs energy input at a local level, otherwise it cannot function. Broadcasting data to a high number of devices by using a satellite network should reduce the energy consumption required by communications.

 

 

 

 

 

0

Tech

A clever Forbes editor once remarked that customers in fact couldn’t care less about IoT. End customers buy solutions, regardless of whether they are supported by an IoT structure or something entirely different. It’s the job of the provider to enable seamless solutions, which can stand in the background or step in the limelight, as per customer wish. The hardware has to be great, but so does the software.

Combine this with the way hardware production evolves from an exclusively hardware ecosystem into a combined, software-empowered environment. Now let’s think about software as a differentiator. There is no doubt the importance of top software solutions progressively increased, sometimes even in spaces previously outside the classical software development area.

The end customer, whose superpowers make or break businesses, wants a faultless, amazing experience. Being more or less aware of the backstage of his/her digital experience is a secondary fact. Either way, what makes the difference is quality and seamless functionality. Software solutions need to deliver exactly this.

 

Controlling what you provide in terms of software is safer for hardware producers

With past cases of (cheap) embedded software that tanked lines of products due to them being vulnerable to cyber-attacks, the industry increased their awareness. It became clear that hardware-related responsibility now included software-derived issues. As a consequence, control over your software and its development process, extra guarantees that it’s a quality-mindful and compliant product in itself – all these became very important.

For some big players in the field of hardware manufacturing this realization came way before the alarm triggered by cyber-security incidents. With the insights and the resources at hand, they made sure (or tried to, anyways), that quality software engineering goes into their products, be it in-house or externalized.

When following this pattern, other organizations upgrade their chances for success, as well as their operations. Just look at the technology news – great devices are worth considerably less when the software lets the users down. It’s a “definitely not like this” scenario, if not even a nightmare one.

Therefore, when looking for your software solution partner, don’t try to cut corners. Look for experience, perfectionism, professionalism. Look for talent, innovation, creativity.


In fact, give us a call or an email, because we tick each one of these boxes. Let’s meet each other and find out how we can be the team that delivers excellent products to customers everywhere!

 

0

Leadership, Tech

ROX means Return on Experience and it expresses “how businesses create value across connected experiences and how that value can be followed and measured down into individual moments themselves”.

As you can see, the concept and its formula is not new. It is around since at least 2014, which means it is resilient enough. ROX didn’t go away, and the customers’ profiles indicate that it meets their evolution. The way customers interact with organizations and brands is increasingly experiential. Regardless of generational segmentation, people enjoy considering the way their providers treat them. From cold advertising to online or brick-and-mortar stores or meeting points, each move counts.

But how can businesses track a customer experience, trace the positives and the negatives? It’s all about going digital, of course. Even smaller businesses need technology to set up an omnichannel experience, let alone to follow what goes on during it.

Digital nowadays means Big Data. Sensors serve in capturing Big Data, and proficient software solutions in processing it. Relevant insights provide partially structured information. From there on, it’s up to the human decision factors. Strategy is at greatly eased once the digital tools support accurate prognosis.

Although the article we quoted approaches ROX in relation with marketing, it is more than this. As soon as an organization has the image of how its customers perceive it and interact with it at each level, decisions of all types may sprung and improve the business.

 

Customer experience analytics – a field open to competition

Back to 2019, and we find this on ROX in a Strategy + Business article:

A revolution in technology has created the devices and interfaces that allow people to interact with companies anywhere and anytime, and has enabled customers to influence a global audience with their comments or likes

Source

Now that the technology is able to provide further meaning and structure to the ROX concept, the software solutions make all the difference. The companies may have custom-made software tools made for their specific needs. Mixing and matching the right devices, hardware and software elements is now highly likely to provide a virtual crystal globe. All things related to your customers, from past experiences to what should you improve, are available in it.

Of course, most often than not, companies also compete for the same pool of customers. And that is why in a sense mastering the ROX concept is in fact a race. From grasping its meaning, to becoming an adopter and finding the best Big Data solutions – it is all a competition.

LASTING Software is experienced in Big Data software solutions that empower our clients to harness the power of newly available information. Also, user experience is one differentiator that will set you apart from the competition when you partner with us.

Contact us & move towards the right solutions that will enable you to better understand your own customers – with us!

 

0

Tech

As CNN puts it “it’s impossible to avoid 5G at Mobile World Congress”. Diving into this subject and browsing extended discussions available in the online and printed press is extremely interesting, especially for concerned parties.

True, with 5G, many end customers feel entitled to be concerned parties. Their expectations are high and the estimated increase in the quality of services – similar.

However, until having this technology on the market in a viable and affordable form, the telecommunication, software and technology companies involved still have a lot of work to do.

 

More flexibility for the industries, as well as preparations in advance

Successfully delivering 5G applications requires growing the compute power present in traditional data centers

Sursa

In view of the extensive transformations to come, network architecture, topology and cloud strategy need reshaping. We found a few relevant clues addressing all, not just the specialists for this post. An RCR Wireless article (see link above), allows the Dell EMC Global CTO to shed some light on the current operations of his company, in view of making 5G available to various businesses. That is, as soon as the main players in the 5G technology resolve the infrastructure-related challenges. Not to leave aside the issues that spring from the lack of standardization and cooperation. When big companies compete with each other too soon in the wake of a new technology, this may be counterproductive. But perhaps the leading-edge tech giants can learn to avoid the mistakes of the past.

With 5G up and ready in terms of functionality, it’s up to the telecommunication entities, the software solution providers and ultimately the industry beneficiaries to turn the brave new world of ubiquitous connectivity into reality.

Timing is of the essence when it comes to business competitors. Hence, the best thing to do while waiting for 5G to be available consists of preparations in advance.

 

5G will be a leap into a different level, not just a simple step forward

Due to the technological differences it implies

5G is not just an evolution or a faster 4G–it’s a whole new concept and it’s as much of an IT project as a telecom effort

  • Dell EMC Global CTO John Roese

Subsequently, the professionals in this field expect to see a new breed of applications emerge. It is about taking advantage of single-digit millisecond latency. Making this possible will completely change the way we meet this particular data demand.

While there are myriads of new possibilities at application level, the solution (or solutions) in terms of network architecture will have to carry the data streams to and from. The aim here is perfection, since the greatness of seamless connectivity cannot exist in a world of glitches and fragmentation.

Operators are adding compute power to existing cellular sites–macro towers and colocation facilities, and third-party providers are standing up edge data centers in proximity to existing fiber-optic lines. In either case, the common denominator is IT infrastructure capable of dynamically supporting a wide variety of workloads that can be flexibly tailored to fit the desired application.

We invite you to find out more about 5G – related virtualization and automation in the source article.

We also want to remind you that our company is part of the 5G enablers’ greater movement, from infrastructure solutions to custom-tailored apps. Contact us for details – we are open for partnerships!

 

0

Tech

Building a smart city is possible by adding connectivity and enhancing it as a modern layer upon the emerging layer that is already in place. But it is also possible to strategize, build and repair having the smart concept in mind right from the start.

The first version mostly characterizes the visionaries, which could barely wait for modern tech to come around. It also reflects a reality where synchronizing public authorities with the private sector is difficult. Concepts, meetings, funding, establishing an agenda, explaining the projects and implementing them usually take a few years at least.

Apparently the second way allows for late entries into the smart city team to catch up, perhaps even in a more decisive way.

Once the technology is here and the purpose and the numbers align – every city-related action can embed smart devices, sensors, and systems. Later on, connecting activating them may be just a matter of software.

But do the right premises exist for this step-based strategy, where smart comes first? Or do we have to learn to set such premises as a premiere? Thinking smart first can save time and money. Besides, there are so many urban centers that fit the profile, as they have not yet made any steps towards the smart concept.

We found a few highlights on this topic in a ReadWrite post – see below.

 

A human centric approachfor the smart city

 

All those who think ahead in industry (and society in general) keep reinforcing this mantra. Advanced technology is here to better the lives of humans. It’s not about profitability only, nor should it be about hidden faults and traps that would trigger further maintenance cycles. It shouldn’t be about “deploying technologies to improve “tech” or devices per se”, either.

Connecting devices and spaces that weren’t in the digital loop so far is just one step. Done right – and with the right ethics – it should clear the way towards other advancements in society and technology. The whole idea is to make our lives better. Perhaps we could use what we’ve learned from our past and make technology materialize what we know better now.

So, smart city concepts should be all about planners serving people via technology. No nonsense, no lack of logic, no product placement or push architecture that counteracts the organic needs of a city’s inhabitants.

 

A governance model that listens to the local businesses

Since organizations (companies) that activate in the cities are in fact conglomerates of people having a shared purpose, their needs come next in line. Plus, due to the current infusion of digital technology in all things business, companies do use connectivity in an intensive way.

A network that enables data streaming to and from businesses is part of a smart city. Real-time data goes in (respecting GDPR, of course), smart decisions move forward the internal activities, and a better output makes customers happier. Connectivity also powers partnerships, R&D, educating the smart(er) humans of tomorrow and so on. Coming to work knowing that utilities, food, healthcare and entertainment are more accessible may generate better ideas, stamina and creativity.

 

Examples of smart city focal points

Just by running the scenario of a usual day in our head we can find quite a few examples. Smart trash collection could see that proper sized cars come on the streets whenever the bins need collecting. Smart public illumination could mean the lights are on when it’s dark and off in line with the sunset. How about smart traffic – for real?  Food delivery at lunch that keeps its promise of freshness. Maybe even allows and guarantees you the trajectory of the ingredients – from the farm to your plate. Better recycling of the food packages… A smart ambient system indoors. Smart parks and green areas, watered and tended as needed. A sensor network powered parking system. A better system of informing people about the shows, exhibitions and events taking place in the city.

Los Angeles loses an insane $19.2 billion per year to time wasted from traffic congestion on its roadways, while New York City loses $33.7 billion annually — or $2,982 per driver

&

By simply programming a smart thermostat, homeowners can save an average of $180 a year

For such things to become the usual, visionaries need to step forward. Planners and public authorities need to shift their mindset. Not the least, cities need smart software engineers, developer, coders, QA testers, digital problem solvers.

Does your company have a smart city concept that needs developing? Do you need a reliable software solutions partnership? Contact us and let’s start shaping the future together.

0

PREVIOUS POSTSPage 1 of 6NO NEW POSTS